General Motors released some of it's plans for the different divisions of it's huge empire. Like most great empires of the world it's reacting to it's troubles with a hack and slash mentality. Now let me just say by no means do I truly consider GM to be an empire but I do see the parallels to the greats of the past. GM is simply a very verrry successful company.
So the divisions on the chopping block are SAAB, Saturn, Pontiac, and HUMMER. The plans simply are to stop production or just give them away for a little money. It reminds me of Rome (which I do have an extreme fascination for so expect to see many references to Rome over this blog) in how it dealt with it's vast empire over the centuries. Sometimes things got tough for those guys and the solution was to pull the forces back and let the tribes of the area reclaim their lands. Often this had a bad result a generation or so later. Other times they would just be stubborn and keep grinding into the opposition. In all honesty over the long haul that tended to work best for them. I think of Gaul or the attacks from Hannibal. When the Romans were beat they were beat badly. Think of a Ku Klux Klan member walking into a DMX concert. The Romans though had this ingrained sense of entitlement though ( Sound familiar? ) that made them refuse defeat. When they finally regrouped and won they were stronger than ever.
So what does that have to do with GM? Well for the most part GM is planning on pretending that some of their divisions don't exist. Hummer and Saturn especially are trying to be forgotten. There are a couple problems with this.
1. This is a continuation of the same thought process that got them where they are now. They lived in the moment. 2-5 years ago everyones want's big trucks and powerful cars so we'll retool and build all those then. Now everyone wants small cars and we can't retool so we'll just shut down. Now is the time to figure out what's coming next. My guess is people will want big powerful green cars and trucks. What would be cooler than a revamped Hummer that runs on hydrogen fuel. I'd want one.
2. Your leaving a hole in the market for competitors to move in. Look at Honda and Toyota they are making more and more truck like vehicles and they are slapping their hybrid tech right into it.
Look at Microsoft recently. They were in a knuckle down drag out fight with Sony of the forms of HD in the DVD market. Once they started to lose they just went and moved there plans up 5 years. So while Sony is basking in the Blue Ray DVD world Microsoft already figured out a deal with Netflix and streaming HD movies on existing equipment. Who won that one?
Get on the ball guys. If Toyota is making Hybrids then make hydrogen or ethanol but probably hydrogen. Obama's plan for more green energy will give us power to create hydrogen fuel cleaner. Also hydrogen fuel lets us keep something electric cars don't. The ability to drive as far as our pocket cash allows. Japan doesn't think about that because they don't have the Great American land. They haven't piled into their cars and said "Lets take a road trip! Where? I don't know how about Iowa?" Electric cars need to recharge and that defeats a lot of what we do. Hydrogen fuel you can fill up and keep going.
IF YOU BUILD THEM THEY WILL PUMP
So your afraid of building hydrogen cars because how will people get fuel? This is America and as soon as the market shows people want them companies will build those pumps. States will mandate them just like California. People want to make money especially if it does nothing to the environment. Plus hydrogen cars will keep oil companies happier than electric. Electric cars don't need a lot of fluids like a normal combustion car does. So if electric takes over the world there is another industry that will go by the wayside. Look here it is.
I WANT A HYDROGEN POWERED GTO THAT WILL LAY A STRIP FROM MAINE TO FLORIDA. I WANT A HUMMER THAT CAN CLIMB OUT A REVINE OF A 40 DEGREE GRADE AT 30 MPH AND ONLY HAVE WATER COME OUT OF IT'S TAILPIPE. I WANT A SATURN THAT WILL TAKE MY FAMILY SAFELY AND BE LOADED WITH EVERY TECH POSSIBLE ALL WITH THE HUM OF A REAL ENGINE.
I hope that's simple enough for you guys.